Outlander star Sam Heughan has announced his exciting new role as the Global Brand Ambassador for Barbour. Heughan, who is best known for his role as Jamie Fraser in the hit TV series, took to social media to share the news with his fans. The actor expressed his excitement and gratitude for this opportunity, emphasizing his long-standing love for the brand and its iconic clothing.

Barbour, a British heritage brand, is well-known for its classic wax jackets. Heughan has previously collaborated with the brand, designing a collection called Sam Heughan Signature for Barbour in 2020.

This successful partnership led to his recent appointment as Global Brand Ambassador.

In his role, Heughan will represent the brand's core values of durability, style, and withstanding the elements, much like his character in Outlander. He will participate in various promotional activities, including photo shoots and social media campaigns. Heughan's undeniable charm and rugged appeal make him a perfect fit for the brand's image.

Both Heughan and Barbour are thrilled about this collaboration. The actor expressed his enthusiasm for working with the talented team at Barbour and promoting their timeless clothing to a global audience.

The brand also praised Heughan for his professionalism and passion for their products.

Fans of Outlander and Sam Heughan are eagerly anticipating this new chapter in his career, supporting and congratulating him on social media. This exciting partnership between Heughan and Barbour promises to be a successful venture, inviting fans to embrace the timeless elegance and durability that the brand represents.