James Burrows, the creator of the popular TV show "Friends," believes that the key to success is not just having a great idea, but also executing it effectively. He emphasizes that while a good idea is important, it is the execution of that idea that ultimately determines its success. Burrows attributes the success of "Friends" to the strong execution of the show, from casting to writing to directing. He highlights the importance of teamwork and collaboration in bringing an idea to life and making it successful. Burrows' insights serve as a reminder to aspiring creators that having a great idea is just the beginning, and that careful planning and execution are crucial in turning that idea into a reality. Ultimately, he believes that it is not the idea itself, but how it is executed that truly matters in the long run.