Law and Order Organized Crime star Chris Meloni sent pulses racing as he posed naked on social media for his latest commercial.

On Instagram, the actor invited his one million followers to get up close and personal in his new steamy ad for compression socks.

As the Elliot Stabler star lay in bed, he said: "Hey, come a little closer," teasing, "I want you to see the magic that's under these sheets. I'm gonna show you my giant… socks."

Meloni then stuck his leg out of the bed, to expose a pair of Tommie Copper striped socks.

The 62-year-old then paraded around his house and made breakfast in his birthday suit wearing nothing but compression socks.

As Meloni whisked eggs, his nether regions were blurred while a bowl with two uncracked eggs was strategically placed in front of his intimate body parts.

In the humorous scene, he stated: "I never take these babies off," as he propped his leg up on the kitchen counter to show off the socks in a different range of colours.

Meloni stated: "It's better than being naked. Why? Because naked only comes in one colour."

As the commercial came to an end, it displayed: "Who said socks aren't sexy," to which the actor let out an alluring growl.

Fans took to the comments in droves as they fawned over the actor's ripped physique and praise the minds behind the ad.

@Melissa98x praised: "Round of applause for these companies continuing to make ads with Chris nude."

An impressed @lorynmoore quipped: "They DEFINITELY understand their audience. #SOLD."